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Shamrock Sponsorship - St. Patrick's Day Parade

The St. Patrick’s Day Parade, scheduled for Saturday, March 15, 2026, is one of the busiest and most exciting days in Downtown Fargo, drawing large crowds and showcasing the best of what our downtown has to offer.

This is the second year of the Shamrock Sponsorship, and we’re excited to continue growing this opportunity for businesses to play a visible role in this beloved community celebration. New this year, the day will also include the St. Patrick’s Day 5K & 10K, hosted by Every Runday Events, taking place right before the parade around 10:00 AM along the same route, bringing even more energy and foot traffic downtown.

With a $500 Shamrock Sponsorship, your business not only covers your 2026 Downtown Community Partnership (DCP) membership dues (a $300 value), but also receives meaningful exposure during one of Downtown Fargo’s highest-attended events.

Shamrock Sponsorship benefits include:

  • Exclusive marketing opportunity: Include a coupon or flyer in event bags distributed to attendees

    • Parade bags only: 500 handouts

    • Parade + 5K/10K bags: 500–1,000 handouts (materials will be placed in parade bags first, with remaining items included in race bags)

  • Complimentary parade float entry ($85 value), if desired

  • Recognition across event marketing, highlighting your business as a supporter of Downtown Fargo

  • 2026 DCP membership renewal

The St. Patrick’s Day Parade is more than just a parade. It’s a celebration of community, culture, and downtown pride. By becoming a Shamrock Sponsor, you gain valuable exposure while helping support the continued success of Downtown Fargo events.
Price: $500
Available until 03/12/2026 at 12:00AM (CDT)

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You are not required to provide coupons or flyers to participate in the sponsorship, but it’s a great marketing opportunity. Sponsors may include a coupon or flyer in event bags distributed to attendees. Materials must be in DCP’s hands by Monday, March 2.

Handout quantities:

  • Parade bags only: 500 handouts

  • Parade + 5K/10K bags: 500–1,000 handouts
    (Materials will be placed in parade bags first, with remaining items included in race bags.)

If you’d like to have a float in the parade, you can register here:
https://www.downtownfargo.com/events/2026-st-patricks-parade/register

Be sure to select the “SPD App. – Sponsor” option to receive your complimentary float entry.
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